Zensquatch is an apparel brand that was born out of the darkest place in creator, Brian Waspi’s life. A broken man with inspiration from the poem “Invictus” by William Henley, Brian built himself back up through discipline with strenuous exercise, yoga, and meditation. 

The idea for Zensquatch emerged as a light from the dark, a projection of an ideal self representing divine masculinity - wild and dangerous but in pursuit of virtue. A call for a more mindful, strong, and purposeful existence. These qualities not only represent Zensquatch’s core values, they are embodied by the Zensquatch character, himself, a #MindfulBeast.

Zensquatch aims to inspire men everywhere with its apparel as a physical reminder to become the best version of oneself. Its shirts, sweatshirts, hats, and stickers, support the expression of healthy and mindful lifestyles.